Franchise Leadership

President/Co-Founder, Concrete Craft 

Dan spent 20 years as a manager in the luxury automobile industry before joining his friend and colleague, John Kostro, to form All American Decorative Concrete. All American Decorative Concrete was acquired by Home Franchise Concepts in 2014 and was renamed Concrete Craft. As president, Dan handles the day-to-day operations of Concrete Craft including technical support, business planning, new franchisee training, regional training, as well as sales training.

Director of Operations/Co-Founder, Concrete Craft 

John’s first entrepreneurial endeavor was with a candy company, where he grew his small vending business to over 5,000 machines before selling to fund his next venture. After discovering franchise opportunities, John became an award-winning, multi-unit franchise owner with territories covering several states. John met Dan Lightner, who became a client and then co-founder of what is known today as Concrete Craft. John handles technical support, field training, vendor relations, marketing coaching, and product development.

President and Chief Executive Officer, Home Franchise Concepts 

Andy has extensive franchise experience having led enterprises across several consumer-facing industries in the U.S. and abroad. He recently served as President of Krispy Kreme North America and has held executive leadership roles at Popeyes Louisiana Kitchen, Churchill Downs Incorporated and PepsiCo. Andy’s primary focus at Home Franchise Concepts is to provide the strategic direction and corresponding support that will enable the success of our franchise brands and franchise owners.

Chief Development Officer, Home Franchise Concepts 

Jonathan, who goes by “JT”, manages our team of franchise licensing advisors who support and work with new franchise owners, guiding them through the process of becoming business owners. JT started with Home Franchise Concepts in 2003 and has decades of franchise industry experience. As the Chief Development Officer for Concrete Craft and all Home Franchise Concepts' brands, he is responsible for the strategic planning, direction and growth of our franchise systems. 

Chief Marketing Officer, Home Franchise Concepts 

For more than 20 years, Heather has built strategic brand platforms with integrated marketing campaigns. She joined the HFC family in early 2021 after extensive marketing experience with top tier organizations like Nissan, Mattel, Taco Bell, and Allergen. Heather’s experience with franchise organizations has taught her the power of partnership. Her notable work includes the Botox “Own Your Look” and Taco Bell’s “Nacho Fries (Web of Fries)” campaigns.  

Vice President, Franchise Development

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