The Concrete Craft Story

How We Became The Largest Concrete Resurfacing Franchise

Two Friends and a Dream

In 2006, John Kostro and Dan Lightner had a dream. They had known each other for years after becoming good friends on the golf course. Both were seasoned businessmen and believed in the powerful legacy of small business ownership. So, the two entrepreneurs decided to go into business together. They were told it’s never a good idea to start a business with a friend but the two of them were determined to make it work. Their first idea was to buy a swimming pool dealership. While John and Dan were conducting their research, homeowners told them something that would change the lives of countless franchise business owners. Most people just didn’t like the boring, gray concrete that surrounded their pools. They wanted something more artistic and beautiful. A light bulb went off. 

John and Dan immediately switched gears and All American Decorative Concrete® was born. All of their hard work paid off when they determined that the best way to move forward was to remove the seasonality of the concrete resurfacing industry. Now at 100 territories and still growing, it’s clear that Dan and John made the right choice over 15 years ago to go into business together and revolutionize the decorative concrete industry. 

Making Art Out of Ordinary Concrete

As their new decorative concrete franchise grew, John and Dan expanded the areas that could use an artistic, stylish concrete resurfacing. They went from pool decks to walkways, driveways, patios, and even ventured into interior spaces for homes and businesses. Soon, All American Decorative Concrete® caught the attention of Home Franchise Concepts® (HFC), one of the largest home services franchisors in North America. Seeing the enormous potential in the $10 billion niche of decorative coatings and concrete resurfacing marketplace, HFC acquired the All American Decorative Concrete franchise in 2014 and rebranded it as Concrete Craft®.


Now the Nation’s Largest Decorative Concrete Resurfacing Franchise

Today, Concrete Craft is part of the lives of successful franchise owners, homeowners, and businesses all over the U.S. and Canada. We are proud to offer payroll and HR services, marketing and business support, multiple revenue streams, and commercial opportunities to our franchise owners, and consumer financing to our customers.

As part of the Home Franchise Concepts family of brands, Concrete Craft and our sister home improvement brands, Budget Blinds®, Tailored Living® featuring PremierGarage®, and AdvantaClean®, were proud to partner with the iconic TV show, Extreme Makeover: Home Edition to transform the lives of two deserving families in LA area in 2020.


Why We're The Best

“Concrete Craft has been there since the beginning. For years, we’ve worked on developing proprietary formulas & coatings so we can offer premium decorative concrete services at a fraction of the cost of other materials. This creates value for both our franchisees and their customers, and that’s what makes the Concrete Craft business model so unique and attractive.”

- Dan Lightner, President/Co-Founder, Concrete Craft

Our Customers

Ready to Craft Your Own Future?

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