Owning Multiple Franchises: How to Diversify Your Investments


Owning multiple franchises is a smart way to diversify your portfolio. In fact, 53.9% of all franchise owners in the U.S. own more than one franchise, according to Multi-Unit Franchisee Magazine 2023. The opportunity to build franchise portfolios is so popular that there’s even a separate annual conference for multi-unit franchising.

Owing multiple franchises is not out of reach for many prospective and current franchise owners, either. Many franchise companies, like Home Franchise Concepts, are building their entire business model around multiple brands in a dominant industry. It’s not uncommon today for someone who’s thinking about creating wealth through franchising to consider investing beyond a single-unit opportunity.

Industry Statistics on Owning Multiple Franchises

Multi-Unit Franchisee Magazine compiled several interesting statistics about franchise ownership across multiple units. Of the 43,230 multi-unit operators (MUO) in the U.S. today, this is a look at how many units they own:

  • 83.7% of franchisees own 2-5 units
  • 9.5% of franchises own 6-10 units
  • 4.7% of franchisees own 11-25 units
  • 1.1% of franchisees own 26-50 units
  • 0.8% of franchisees own 50+ units

At Home Franchise Concepts (HFC), 11% of our multi-unit franchisees are operating units across several brands.

Why Go Multi-Brand?

Home Franchise Concepts has 10 brands under our umbrella, including Concrete Craft. As all of our brands are within the home services industry, it is easier for our multi-brand franchise owners to leverage more from their current customer base.

Parts of our franchise models, such as administration systems, are also shared across several brands, which makes it easier to combine the HR component of different businesses. This reduces the expenses per franchise when important skills are shared.

Finally, adding brands in the same industry can often be done by staying in a franchisee’s same geographical region. That makes it easier to manage the business portfolio.

Overall Benefits of Owning Multiple Franchises

An article in Forbes explained additional benefits of owning more than one unit, and even more than one brand when it comes to franchising. Briefly, the advantages were:

  • Diversification: Having two or more businesses means you could be in a less risky situation than having a single business that you rely on to generate revenue.
  • Income growth: Along the same vein, the more businesses you can operate effectively, the greater likelihood to grow your income.
  • Work-life balance: Instead of working in the daily operations of a franchise, as a multi-unit owner, you will be delegating daily responsibilities to key people, leaving you with a role of overseeing operations. This can contribute to a greater work-life balance.
  • Skill development: As you add additional franchise brands, you continue to elevate your skills and become more proficient in growing your business portfolio.

We have more than 2,600 franchise owners across our brands, and many are multi-brand owners. There is certainly a change in how they approach the business – having more of a leadership role with their franchise teams as opposed to being a key employee in the franchise. For someone with those goals, it can be a very rewarding opportunity.

Concrete Craft and the HFC Opportunity

One of the benefits of being a Concrete Craft franchise is being part of the HFC family of brands. HFC is privately owned, $18 billion company with 30+ years of experience. Our vision is “To be the market leader in growing profitable home services franchise concepts,” and we work toward that every day. As a Concrete Craft franchisee, that will be part of our commitment to you as well.

Explore Your Opportunity with Concrete Craft

The home services market size is projected to reach $1.8 billion by 2030, with a compound annual growth rate (CAGR) of 21.14% from 2022 to 2030. That provides an incredible opportunity to be in business in this industry. A Concrete Craft investment is $156,330, which is a sustainable investment with a niche service in this profitable industry.

If you’re looking for a way to leave corporate America and start building an investment portfolio in revenue and equity, you should talk with us.

Inquire now and one of our franchise development professionals will get in touch with you to have a conversation.

Let’s Talk About Next Steps

One of our Franchise Consultants would love to tell you more about owning a Concrete Craft franchise. Simply fill out the form below and we’ll call, text, or email you with more information.

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