Home Improvement Franchise: Finding the Best Investment Opportunity

Launching a home improvement business can build a solid foundation for your future. To understand the leading home improvement opportunities, we’ve got you covered. Learn everything you need to know about finding the best home improvement franchise—from market trends to must-have investment criteria.

Franchising: A Blueprint for Success

Whether customers want to upgrade their dated kitchen cabinets, fix cracks in their driveways, or repaint the exterior of their homes, there is a franchise brand they can call. Partnering with a home remodeling franchise can be less risky than starting a business from scratch. A franchise provides an entrepreneur with a business playbook, including:

• A proven business model
• Brand recognition
• Comprehensive training
• Ongoing business guidance
• Local and national marketing toolkits
• A network of peers to share best practices
• Lower supply costs

You can set your schedule and achieve financial freedom with a partner invested in your success. Whether you focus on painting, bathroom remodeling, kitchen upgrades, flooring, or specialty improvements, franchising offers the keys to a proven business model in a rewarding industry. Many home improvement franchises have multiple revenue streams by catering to both residential and commercial property owners.

Home improvement businesses are flexible. Many are mobile or home-based, reducing overhead costs. Concrete Craft franchisees typically start with a home office, but they have the option to open a small location in a strip mall to meet with customers. Kitchen Tune-Up, one of our sister brands, provides several choices for its franchisees. They can choose to open a large showroom, a smaller footprint location, or go mobile with a home office and storage facility.

How to Choose the Right Home Improvement Franchise

Finding a franchise to help you achieve your financial and lifestyle goals requires careful research and validation. You need to consider:

• Market demand: Does the franchise have an in-demand niche in the home improvement industry?
• Initial investment and ROI: What are the startup costs, and how soon can you expect a return?
• Training and support: Does the franchisor have a robust system in place for initial and ongoing training? Evaluate the level of marketing assistance they provide.
• Growth potential: Can the business be scaled to build wealth?
• Franchisee satisfaction: Are current franchise owners meeting their financial expectations and pleased with the level of support the brand supplies?

The Home Improvement Market Keeps Growing

The U.S. housing stock is aging, and prices for new homes remain high. The median age of a home in the U.S. is 40 years. As homes age, they need upgrades to erase wear and tear, improve energy efficiency, and match current design trends. At the same time, advances in smart home technology and remote work are helping increase demand for home improvements. Homeowners are creating multi-functional spaces to live, work, and play.

Demand for home improvements soared during the pandemic when homeowners used government incentives and savings to make repairs they had put on the back burner. While the home remodeling market is normalizing, the outlook for the industry is still bright. According to Harvard University’s Joint Center for Housing Studies, U.S. home improvement spending is forecast to increase 1.2% in 2025 to $509 billion.

“A solid labor market, rising home values, and continued improvement in existing home sales are supporting greater activity in home remodeling and repair,” said Carlos Martín, director of the Remodeling Futures Program at the Center, in a statement. “Upward trending retail sales of building materials and steady permitting for remodeling indicate that homeowners are slowly but surely expanding the pace and scope of projects compared to the last couple years.”

A Smart Home Improvement Investment in a Thriving Niche

Concrete Craft, one of the largest decorative concrete franchises, transforms ordinary concrete surfaces into extraordinary spaces. Our customers  are homeowners and business owners who desire our hand-crafted concrete resurfacing, stamping, staining,  or concrete repair services. We have proprietary formulas and coatings to provide premium services at a low price point and protected territories. You’ll receive the necessary training, technology, and tools to thrive in this niche industry.

Concrete Craft is part of the Home Franchise Concepts family of home service brands. In addition to Concrete Craft and Kitchen Tune-Up, Home Franchise Concepts is the franchisor of ten home services brands, including Bath Tune-Up, Budget Blinds, Lightspeed Restoration, and more. Our parent company has more than 30 years of experience helping new entrepreneurs build businesses in their local communities. Home Franchise Concepts brands  have the resources to provide in-house financing to qualified candidates, lowering your initial investment cost.

To help you start, every new Concrete Craft franchisee participates in 30 days of virtual training and 10 days of in-person training. You and one of your employees specializing in installation will receive hands-on experience, working side-by-side with other installers and trainers to learn the proper methods, processes, and procedures.  We work with you to set business goals and stay up-to-date on new products and concrete techniques. Having a dedicated team to call with questions will give you peace of mind as you grow your business.

Join a High-Growth Industry

A home improvement franchise can put you on a path to building a legacy for your family that you can pass down to future generations. Submit a franchise inquiry form to connect with one of our Franchise Advisors and learn more about how Concrete Craft can help you get started in the home renovation and remodeling industry.