Growth Continues for Concrete Craft With the Launch of its 100th Franchise Territory

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Michael Singer



Growth Continues for Concrete Craft With the Launch of its 100th Franchise Territory
Booming Home Improvement Market and Thriving Team Culture Paves the Way, Creates Profitable Opportunity for Entrepreneurs

IRVINE, Calif. – (July 12, 2021) – Concrete Craft, the largest decorative concrete franchise in the United States, is proud to announce its continued expansion with the launch of its 100th territory. This latest company milestone opens a market in Northeast Atlanta, Georgia, not far from where Concrete Craft got its start. Originally known as All American Decorative Concrete in 2006, the founders, John Kostro and Dan Lightner, were two entrepreneurs whose dream was to grow a business that delivered homeowners a beautiful alternative to boring, gray concrete.

In addition to this franchise achievement, Concrete Craft was recently named the #1 Concrete Coatings Franchise for 2021 by Entrepreneur magazine. They are also ranked 379 on the Franchise 500® List and are consistently ranked as a top franchise for veterans.

“Our franchise owners have come together, taken this unique concept and accomplished something special,” said Dan Lightner, President. “We’d never be where we are today without the enthusiasm and total team effort of each entrepreneur who has chosen to become a member of the Concrete Craft family.”

Concrete Craft, part of the Home Franchise Concepts™ (HFC) family of home improvement franchise brands since 2014, has been a pioneer in the industry — innovating the appearance of ordinary, unfinished concrete and transforming it into the look and profiles created by natural materials such as flagstone, cobblestone, slate, and even hardwood.

“The leadership, passion and guidance we’ve received from HFC has been a game-changer for us, and it’s enabled Concrete Craft to grow beyond what we had imagined possible,” added Lightner. “The growth we’ve experienced wouldn’t have been possible without the expert marketing and operational support of the team at HFC.”

Leveraging the company’s proprietary products and patented techniques, each Concrete Craft franchisee provides local home and commercial property owners with high-quality, beautifully crafted and competitively priced solutions for their interior and exterior artistic concrete design needs.

“As leaders, we value the feedback of each franchise owner and rely on their involvement to help us continuously improve and make our brand better every day,” said John Kostro, Co-Founder and Director of Operations. “Our goal is to make our system better and our products and services more sought after. We continue to achieve this, thanks to the contribution from our craftsman in the field, in markets all across the country.”

Though originally artistic concrete design was considered primarily to be a home exterior solution for resurfacing driveways and patios or creating outdoor living spaces, Concrete Craft has taken the seasonality out of the business by offering a diverse portfolio of options for indoor applications such as fireplaces, floors and walls; along with durable choices for interior and exterior commercial surfaces.  

“Concrete Craft is a sustainable business with a range of products and services that keep our franchise owners busy year-round,” says Lightner. “We believe that becoming a Concrete Craft franchisee is an extremely rewarding and satisfying endeavor and look forward to continuing to grow the Concrete Craft family.”

For more information on Home Franchise Concepts, please visit


About Concrete Craft

Concrete Craft® is the largest decorative concrete franchise in the nation, offering a full range of services to residential and commercial consumers, from durable concrete overlays to staining solutions to concrete restoring systems. Founded in 2008 as All American Decorative Concrete, and acquired and re-branded by Home Franchise Concepts (HFC) in 2014. Concrete Craft now boasts over 100 territories in the U.S. and Canada. To learn more about Concrete Craft franchising opportunities, visit

 About Home Franchise Concepts

Home Franchise Concepts® (HFC) is one of the world’s largest franchising systems in the home improvement goods and services space and among the world’s largest franchise businesses. HFC’s six brands, including Budget Blinds®, Tailored Living®, Concrete Craft®, AdvantaClean®, Kitchen Tune-Up®, Bath Tune-Up™ and are consistently rated at the top of their categories and supported by more than 2,100 franchise territories in the U.S., Canada and Mexico.

About JM Family Enterprises, Inc.

JM Family Enterprises, Inc., founded by Jim Moran in 1968, is a $17.75 billion diversified automotive company ranked No. 19 on Forbes’ list of America’s Largest Private Companies. It is also ranked No. 94 by FORTUNE® as one of the 100 Best Companies to Work For®, its 23rd consecutive year on the list. JM Family has more than 4,300 associates, and its primary subsidiaries include: Southeast Toyota Distributors, the world’s largest independent distributor of Toyota vehicles; JM&A Group, one of the leading independent providers of finance and insurance products in the automotive industry; Southeast Toyota Finance and DataScan, both part of World Omni Financial Corp., a diversified financial services company; JM Lexus, South Florida’s only Lexus Plus dealer; and Home Franchise Concepts, a franchise network of home improvement products and services consisting of Budget Blinds, Tailored Living, Concrete Craft, AdvantaClean, Kitchen Tune-Up, Bath Tune-Up. Headquartered in Deerfield Beach, Florida, JM Family has major U.S. operations in Jacksonville and Margate, Florida; Commerce and Alpharetta, Georgia; Mobile, Alabama; St. Louis, Missouri; and Irvine, California.

For more information please contact Franchise Development at 877-542-1225 or email

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