Best Franchise Opportunities and Why Concrete Craft Stands Out

How to Find the Best Franchise Opportunities for You

If you ask most people to name a franchise, they’ll probably come up with their favorite fast-food place. But there are dozens of industries that offer franchise opportunities, including restaurants, retail, business services, home services, and fitness. The variety gives savvy investors many ways to own their own business without having to start that business from scratch. So, if you’ve got the financial ability and the desire to become a franchisee, it’s important to find the one that’s right for you.

Narrow Your Choices

First, decide what type of business you want to own. Are you interested in a brick-and-mortar operation, like a gym or restaurant, or are you interested in a service-oriented company, like a janitorial or home renovation business, that you can operate from your home? Since you don’t have to rent a physical location for your business, home-based franchises have lower up-front costs. And you may even be able to do much of your work online.

Owning a home-based franchise can offer you more of a work-life balance. With the flexible hours that come with working for yourself, you can carve out specific times to spend with your family, instead of putting everything off until you get home from work.

Identify Profit Potential

It’s one thing to love what you do. It’s another thing to make money at it. A franchise is like any other business: Some are more profitable than others. In order to determine the best franchise opportunities for you, you’ll need to do some research to find out which can potentially bring in the highest profits.

  • Look for names you know. There’s something to be said for brand recognition. In general, the more franchisees there are, the more potential you have for success when you join that brand.
  • Analyze the company’s Franchise Disclosure Document (FDD). This will give you an in-depth look at the business’s financial performance and other factors such as training and ongoing support.
  • Consider ROI. Some franchises require higher startup costs than others, therefore it may be a while before you begin to see a profit. Franchise fees vary and depending on the business, you may need to buy equipment or pay advertising fees.
  • Speak with other franchisees. High satisfaction is closely linked with high financial performance. Are they happy with their decision to invest in this particular company? Are they receiving the support they were promised when they signed on? The best franchise opportunities will have a high franchisee-satisfaction rate.

Find a Unique Niche

It can be hard to drive customers to your business if the market is saturated with competitors. Before you buy a franchise, you need to determine which markets are underserved in your community and invest your money there. One example of this is choosing to open a decorative concrete franchise like Concrete Craft. Concrete Craft creates decorative and durable concrete overlays for patios, pool decks, driveways, walkways and more, that mimic the look of slate, stone, tile, and wood at a fraction of the cost of using those materials.

The home improvement industry has been booming since the start of the pandemic as many people stuck at home during quarantine decided to make their surroundings as beautiful and functional as possible. It’s a trend that’s becoming even more popular since these types of projects have been featured on home improvement shows like HGTV’s Property Brothers, Extreme Makeover: Home Addition, and Fixer Upper. In fact, Concrete Craft participated in two episodes of Extreme Makeover in 2020, transforming the homes of two incredible families.

Concrete Craft is the largest decorative concrete company franchising this concept nationally, and recently launched its 100th territory. But there are still prime territories available across the United States and Canada.

Invest in a Franchise with a Proven Track Record

According to the International Franchise Association, franchising is all about support. The best franchise opportunities are the ones with a company that will be behind you every step of the way, from site selection and construction to training, marketing, and trouble-shooting any problems that arise once you are up and running.

You only need about $150,000 to purchase a Concrete Craft Franchise. For that money, you get Concrete Craft’s proven business model including a clearly defined target market, vendor relationships, and the best management processes to make your business a success.

With Concrete Craft, you’ll have the backing of a company that ranks #1 in concrete coatings on the Entrepreneur Franchise 500 List. Our franchise support team provides ongoing assistance with marketing guidance, CRM and IT support, as well as field-level best practices.

As a franchisee, you don’t have to start from scratch and try to figure it all out yourself. But you will get to decide what role you want to play in the business. You may choose to be out there on the job site pouring the contract, or you may want to sit back and manage the crews that do the physical labor. It’s up to you.

Explore Your Next Steps with Concrete Craft

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