Franchise Leadership
Ready to Craft Your Own Future?
A Team Dedicated to Franchisee Success
Concrete Craft’s parent company, Home Franchise Concepts, is committed to helping people from all walks of life reach financial independence through business ownership. We are proud to offer superior training, support and franchise leadership to build mutually rewarding relationships with our franchise owners. Learn more about Concrete Craft’s franchise leadership team and Home Franchise Concepts in the video below.
Meet The Concrete Craft Leadership Team
The Concrete Craft franchise leadership team is proud to offer superior training and support to help you run and grow a thriving business.
Greg Newbrough
President, Concrete Craft
Greg joined Home Franchise Concepts in 2024 and serves as president for the Concrete Craft, The Tailored Closet, and PremierGarage brands. Greg comes to Home Franchise Concepts with a wealth of experience having previously served as the Chief Operating Officer of Sapporo USA Inc. Greg has an impressive career in marketing which includes senior positions with several outstanding brands including Kraft, Novartis, and Sleeman Breweries LTD. Prior to his public sector career, he served as an officer in the United States Marine Corps.
John Kostro
Director of Operations/Co-Founder, Concrete Craft
John’s first entrepreneurial endeavor was with a candy company, where he grew his small vending business to over 5,000 machines before selling to fund his next venture. After discovering franchise opportunities, John became an award-winning, multi-unit franchise owner with territories covering several states. John met Dan Lightner, who became a client and then co-founder of what is known today as Concrete Craft. John handles technical support, field training, vendor relations, marketing coaching, and product development.
Andrew Skehan
President and Chief Executive Officer, Home Franchise Concepts
Andy has extensive franchise experience having led enterprises across several consumer-facing industries in the U.S. and abroad. He recently served as President of Krispy Kreme North America and has held executive leadership roles at Popeyes Louisiana Kitchen, Churchill Downs Incorporated and PepsiCo. Andy’s primary focus at Home Franchise Concepts is to provide the strategic direction and corresponding support that will enable the success of our franchise brands and franchise owners.
Heather Cates
Chief Marketing Officer, Home Franchise Concepts
For more than 20 years, Heather has built strategic brand platforms with integrated marketing campaigns. She joined the HFC family in early 2021 after extensive marketing experience with top tier organizations like Nissan, Mattel, Taco Bell, and Allergen. Heather’s experience with franchise organizations has taught her the power of partnership. Her notable work includes the Botox “Own Your Look” and Taco Bell’s “Nacho Fries (Web of Fries)” campaigns.
Meet Our Franchise Advisors
While researching franchise opportunities, we’re sure you’ve got a lot of questions, and we’re here to help. Our expert Franchise Advisors work closely with our franchise leadership team and will walk you through the entire franchise process.
Aaron Cady
Vice President, Franchise Development
Shawna Bergstrom
Franchise Advisor
Bryan Cranfill
Franchise Advisor
Matthew Newman
Franchise Advisor
Troy Molen
Franchise Advisor
Ralph Rooney
Franchise Advisor
Jessica Sproule
Franchise Advisor
Ready to Craft Your Own Future?